Marketing Cloud Developer

Auburn Hills, Michigan

ExperienceRemote

Exployee typeFull-time

The Marketing Cloud Developer assists the Marketing Automation Team in improving customer engagement and retention using Salesforce Marketing Cloud. Responsible for implementing personalized and dynamic messages and landing pages as well as being fluent in Marketing Cloud scripting languages. They're also experienced in advanced segmentation, and data configuration best practices.

Responsibilities:

Build Salesforce Marketing Cloud Emails, Cloud Pages and Forms based on the creative brief and assets. Contribute ideas, observations and opinions when helping plan upcoming projects
Use Salesforce Marketing Cloud to build out complementary and supporting components for multi-channel customer lifecycle campaigns, (email, SMS, Advertising Studio, push and landing pages). Utilize the latest Marketing Cloud declarative tools and programmatic languages (AMP script, Guide Template Language, Server-side JavaScript).
Leverage Journey Builder, Marketing Cloud declarative tools and programmatic languages (AMP script, Guide Template Language, Server-side JavaScript) to deliver dynamic, personalized, multi-touch communications
Create SQL queries in Automation Studio to segment audiences and maintain data extensions.
Project Management – Work alongside all our teams to assist in project management using the Agile methodology.
Conduct Coding Reviews to ensure team is delivering quality, bug-free code by performing code reviews and merge requests for our clients’ technical marketing needs.
Mentor teammates helping ensure they are achieving their personal growth plans by serving as a mentor for coding and Salesforce Marketing Cloud best practices, staying current on training opportunities and industry trends

Requirements

College-level coursework in Marketing, Advertising, Business Administration, or similar course of study
5+ years of experience as a technical developer building and executing email and SMS marketing campaigns
Advanced level of knowledge using Salesforce Marketing Cloud platform.
Familiarity in Marketing cloud connector, data extensions, integration with external systems (API) Salesforce CRM and Marketing Cloud Experience
Experience coding responsive HTML templates, plus strong scripting skills such as AMP script for emails, landing pages, SMS, and push notifications.
Very sound knowledge of CSS, HTML, JavaScript, and SQL
Excellent multitasking skills
Critical thinker and problem-solving skills
Strong analytical skills and experience tracking, reporting, and monitoring key performance indicators
Team player
Effective time-management skills
Interpersonal and communication skill

Preferred Qualifications

Bachelor’s degree or equivalent relevant experience.
Experience with responsive website design and various forms of online marketing including mobile, social, content, email, etc.
Good to have Salesforce Platform Developer certification
Knowledge of CAN-SPAM regulation
Experience with Litmus or comparable SPAM checker
Demonstratable experience with data extensions and email automations
3 or more years of experience as a technical developer building and executing email and SMS marketing campaigns